Staff

Vidal Massiah -Program Founder and Sr Team Head Coach

Former Canadian Men’s National Team Captain Vidal Massiah leads our program. Vidal’s playing career speaks for himself, and since retiring in 2010, he has slowly become one of the most influential Basketball Coaches within the Canadian basketball landscape. He is the founder and Director of  The Northern Kings, who are currently considered the #2 Basketball Program in Canada.

Vidal’s Playing Accolades Include :
1998 Mr. Basketball Toronto
1998 1st Team Toronto All-Star
2000 N.C.A.A. March Madness
2000 F.I.S.U. Mediaset Team Canada
2004 Nike Battlegrounds King Of Toronto
2005 Nike Battlegrounds King Of Toronto
2004 and 2005 Canadian Men’s National Team Captain
8 yr Professional Career
Eight years at NBA TV Studios in Atlanta, GA

Since beginning his coaching career in 2010, Vidal has coached over 70+ N.C.A.A., 100+ C.I.S., 20+ Team Canada, and dozens of N.B.A. players.

Some of the recent notable names are:
Marcus Carr (Uni of Texas )
Zach Edey (Purdue)
Kobe Elvis (Dayton)
Jalen Celestine (Cal)
Kevin Pangos ( Cavs)
Duane Notice (Raptors 905)

As an N.C.A.A. Div 1 graduate (St Bonaventure 2002 Business), Vidal’s teams and the N.K. program have been featured by the Canadian National Film Board (True North, Inside the Rise of Toronto Basketball 2020) and NBA TV Canada. They are often the recipients of many a “Shoutout’ during live Toronto Raptors broadcasts for their success and work within the community.

Vidal’s teams have won championships at almost every level, including the 2018 C.Y.B.L. Championship, 2022 NY2LA Championship, 2019 U.A. Rise Champions, 2021 Jane and Finch Classic, 2021 and 2022 Top Gun Classic Champions.

In 2019 Vidal Coached a record 8 division 1 players and finished as the 12th ranked 17U team in North America, solidifying the Northern King’s position as one of the elite basketball development programs regardless of age.

Vidal is also the founder and owner of The Hoop Factory, and over the last 18 years since its inception, he has trained and worked with almost every Canadian N.B.A. talent. In December of 2020, at the height of the pandemic, Vidal’s leadership took front and center as he kept both athletes and their families engaged and on course by opening the current physical location.

The Hoop Factory is a State-of-the-Art Basketball-Specific Training Center featuring a regulation-sized N.B.A. quality (cushion technology) hardwood floor built for increased performance and safety. The facility features high school, F.I.B.A., and N.B.A. 3-point lines along with 12 N.B.A. regulation hoops, adjustable to 5 ft for players at all levels. Our Sports Tech camera allows instant feedback and in-depth skill analysis for the improved team and individual performance.

Vidal’s role, aside from taking care of player training and team development, is to act as a bridge between our athletes, their families, and college coaches interested in building relationships with them. Vidal uses his playing/coaching experience and personal networks to help build a brand of student-athletes whom University coaches want to recruit. Therefore helping parents and players make informed decisions throughout that process.